Page 154 - 360.revista de Alta Velocidad - Nº 6
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Beckerich, Christophe. Benoit, Sylvie. Delaplace, Marie.




                                     Table 5. Location factors self‐reported by firms
                                                                                         10

                            Location factor                   Bezannes                    Clairmarais

                   Office availability                          14.93%                      20.23%
                   Image of the district                        14.93%                      10.71%
                   Proximity of clients                         11.94%                      10.71%

                   HSR                                          5.97%                       11.90%
                   Proximity of the city centre                                              8.33%
                   Proximity to highways                         1.49                        5.95%
                   Rail station                                                              5.95%
                   Rent costs                                   2.99%                        5.95%
                   Accessibility                                14.93%                       4.76%
                   Car parking                                  10.45%                       3.57%
                   Public transport                             1.49%                        3.57%
                   Proximity of services                                                     2.38%
                   Lack of competition                          2.99%

                   Employment area                                                           1.19%
                   Image of Reims                               2.99%                        1.19%
                   Proximity to home                            2.99%                        1.19%
                   Proximity of head offices                                                 1.19%
                   Business takeover                                                         1.19%
                   Available land                               1.49%
                   Location                                     2.99%

                   Proximity of Reims                           1.49%
                   Company strategy                             2.99%
                   Visibility                                   2.99%
                                 Total                         100.00%                     100.00%

                 Source: authors’ own work.


                 In both cases, it is also the image associated with a neighbourhood located near to HSR
                 that firms are looking for. Free car parking is also sought‐after in Bezannes. In Clairmarais,
                 all previously free parking became paid parking after the launch of the HSR service.
                 HSR is not very important for businesses in Bezannes (5.97%) while it is more so for those
                 in  Clairmarais  (11.90%) .  In  both  cases,  rent  costs  are  not  a  major  factor  in  location
                                         11
                 choice; however, it is more important in Clairmarais than in Bezannes.
                 During both surveys, firms could rank the top three factors that contributed to their
                 choice of location in the area in question. The analysis of this hierarchy of location
                 factors paints a different picture (Table 6) from the overall view outlined above.


                 10  For all factors and both areas, the null hypothesis H  (that there is no difference between the distribution) must be rejected.
                                                         0
                 The calculated p‐value with Fisher’s exact test (0.001) is less than the level of confidence α =
                 11  This was not the case in 2007 (cf. Bazin et al., 2009).


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