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Fernández-Ges, Andrés.

2015 and the economic crisis, the rest of the Digital Mile project has not been yet developed
and it does not seem that this project will happen.

Fig 27. Display of uses and public facilities in Digital Mile. Source: City Council.

17. Selling the first real estate plot

To sell the first parcel was necessary to change the planning of the area, extracting one parcel
and classifying as a urban soil. Once separated from the area AC-44, the parcel could be sold.
Selling this first parcel was crucial to make possible the operation to start. A bid was launched
in January 2006. In this first competition, the real estate developers were asked to make an
economic offer and an architectural design, being more valuable the economic offer, although
the design proposed should have a minimum quality.
The parcel had 285 dwellings and a flexible design that could reach thirty floors. It was sold by 82
million Euros, the highest price paid ever in the city. to NOZAR, a national real estate company.
There was another offer with a higher rated architectural design, but the price difference with
the second bid was unbeatable. Nevertheless, the winning tower was very elegant with good
quality design.

The neighborhood became worried with the danger of gentrification accusing the administrations
and ZAV to be speculative with the public land. Nevertheless, this situation encouraged to the
administrative entities to develop more works and infrastructures.

To build the design was necessary to do a special plan regulating the architectural volumes and
urbanization of the area. The administrative procedures took a long time to be approved and
when the company was able to get the license the economic crisis had arrived and the company
could not start building.

198 360.revista de alta velocidad